Ellen Kingsley founded ADDitude's Magazine in
1998. She thought about it after noticing that her son expressed symptoms of
ADD. Then in 2000 the magazine was published as print. In April 2007, the
website launched with free searchable archives, expert Q&A’s, ADHD
bloggers, ADHD discussions forums, and directory of ADHD service provides. ADDitude's
Magazine is a quarterly consumer publication about ADD created and distributed
by New Hope Media in New York, New York. New Hope Media is the leading source
of trusted parenting and health information across all channels for families
and professionals in two high-growth special interest communities: Adoptive Families Magazine- how to adopt, parenting information, and before &
after adoption; ADDitude's Magazine- helps adults and families living
with ADD lead successful lives at home, school, and at work. If I would rate
this magazine it would be thumbs up, because it contains feature and service
articles about ADD, ADHD, and other important illnesses. Topics include
diagnosing ADHD in both adults and children, providing medication and or
alternative therapies, parenting children with the disability, school and
learning challenges, living with Adult ADD. One critic Keath Low is a child
psychotherapist; he described the magazine as “the happy, healthy lifestyle
magazine for people with ADD.
If
I were to submit to this magazine, I would put my article in the personal
stories section, it would fit because it deals with personal issues and
resolutions for the struggles with ADD. The Writer’s Guidelines is based on the
journalists and mental-health professionals that write most of the articles in
the magazine. However, they are willing to consider first-person articles by
parents, employers, teachers, etc. who have personal experience with ADHD or LD
and whose insights might be helpful to ADDitude's readers (most of whom
are parents of children with ADHD or a learning disability and/or adults with
ADHD). According to the guidelines, if I were to propose an article idea or
submit a manuscript I would have to send a query letter to ADDitude. In which includes a brief description or
outline of the idea; why I think it belongs to the magazine, why I should be
the one to write the story, and any recent clips. If they approve of the idea
they are going to get in contact within six weeks with details about the
assignment the payment and the deadline. They prefer the submission to be via
e-mail as an attachment but they do accept via US mail as well. The Editorial
& Planning Calendar for 2014 is only four issues per year: spring,
summer, autumn, and winter. For spring the issue will include “specialized
camps, schools, summer programs for students with ADD” (Publication date
2/04/2014). For the summer issue includes
“ women & girls with ADHD, and planning successful summers” (Publication
date 5/01/2014). For autumn it will include “back to school, and success at
school special section” (Publication date 7/31/2014). Lastly in winter the
issue will include “alternative and augmentative ADHD therapies, and holiday
tips” (Publication date 11/06/2014). Advertisements are only promotions and
sponsorships to help support fundraisers for ADD and other illnesses. According
to Quantcast the demographic breakdown for Additudemagazine.com has 79,862
readers, as of February 2014 and ranked 19,856 in the US.
I thought this publication was appropriate for the
person I chose to profile. ADD is a struggle to live with and I want to express
the issue further. If I were to position to serve the magazine, I would pitch
the idea as part of a personal struggle for college students, and the affects
of their lives and relationships with friends, family and love interests. I am
profoundly comfortable with the frame this magazine has, it has a main focus on
just ADD and many other illnesses the audience should be aware about. It does
not just go into fashion articles and other uncommon manners; it generally just
has articles on how to deal with children with these disabilities. In 2007 it
was nominated as best health magazine and now awards the “Ellen Kingsley award”
for ADD advocacy. I want my audience to feel an understanding of the
publication; I want it to be appropriate for anyone who is struggling with ADD
or any other illness. This would not contradict anything that would not fit for
the magazine, the only thing I might do wrong is not get my idea published. I
have read some articles from the magazine, some are very interesting and
helpful while some seem to be positive, and there are negative stories that
just suggest that the illness could not be cured. I would try my best to do a
well-formatted story for the editor and if it makes the publication, it would
give the audience a personal feel on struggling with the illness in their lives.
That is how I would submit to ADDitude
magazine.
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